SDR Manager Application Process

Impacting LIVES One APPOINTMENT AT A TIME.

Introduction

Sales Development Representative (SDR) Manager

The Sales Development Representative (SDR) Manager plays a mission-critical role in overseeing and scaling the performance of the Sales Development team. Responsible for daily team execution, performance coaching, and operational alignment, the SDR Manager ensures SDRs are equipped, accountable, and consistently generating pipeline opportunities through world-class appointment setting and lead qualification. This role sits between strategic leadership and day-to-day performance management.

Responsibilities

• Lead Daily Huddles: Facilitate morning team calls, deliver coaching, and set tone for the day

• KPI Ownership: Track and enforce daily metrics including dials, pickups, appointments set, and show rate

• Real-Time Coaching: Provide active call feedback, shadowing, and role-play loops to improve conversions

• Quality Control: Review call notes, CRM usage, and appointment data to ensure excellence in handoffs

• Reporting & Forecasting: Maintain end-of-day roll-ups, trend reports, and communicate performance insights to Sales Director

• SDR Onboarding & Training: Lead execution of onboarding checklists and continued skill development

• Conflict Resolution: Address attendance, attitude, or workflow issues swiftly and constructively

• Collaboration: Partner with Sales Managers to align SDR productivity with pipeline goals

Skills & Qualifications

• Proven SDR or Inside Sales Experience: strong track record of booking qualified appointments

• Strong leadership Presence: and ability to coach junior sales talent

• Metrics-Driven: High competency with KPI management and using data to drive accountability

• Organizational Discipline: Capable of managing calendars, reports, SOP adherence

• High-Energy Communicator: Able to maintain team morale while holding high standards

• Tech Stack Familiarity: Close.io, Go High Level, Slack, CRM systems, and sales enablement tools

Performance Feedback: Skilled in delivering clear, actionable feedback and development plans

Ability to Prioritize and Manage Performance: across multiple SDRs simultaneously

Impact on the Organization:

The SDR Manager is the direct engine behind team productivity and sales readiness. By ensuring SDRs are consistently hitting volume and quality benchmarks, this role enables the sales organization to operate at scale. Effective SDR management increases show-up rates, boosts qualified leads, and creates a reliable front-end funnel for Closers, directly supporting revenue outcomes.

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